Your website is your online center of operations. However, when you integrate social media into your website as part of your product advertising, promotional efforts and market positioning, your presence is distributed across the web.
People and communities like, comment, share or follow the ones which they find interesting on social media. It is not only limited to Twitter and Facebook, but continues to photo sharing sites like Pinterest and Flickr, social bookmarking sites like StumbleUpon and Digg, blogging sites like WordPress and Blogger, discussion sites i.e forums, online deal sites plus more.
Although you are being active in this site to promote your brand, it is very much necessary to integrate social media to connect various platforms with your brand i.e. your website.
Instead of letting it wane in your timelines, websites are trying to bring their social feed activity onto their websites to improve the reach of the post and engage more number of visitors.
Let us have a glance on some statistics on social media user for the year 2012:
- Globally, 62% of the population around the world use social media
- The total effect on purchases through Facebook is 47% and through Twitter is 12%
- 76% Twitter users tweet updates actively
- 51% of best-in-class companies use social sharing tools on their websites
- 21% of best-in-class websites use social log in features
- 86% of web users prefer logging in websites through social profiles
Social media are important towards increasing the search ranking of your website. As a business owner, you need to know the importance of integrating social media into your website.
Contact Us and we would get your website integrated with social media websites.
Here are the various social media essentials to be integrated into your website:
Social Media Buttons
Social media buttons are icons of social media sites like Facebook, Google+, Twitter, Tumblr, Linkedin, Reddit, StumbleUpon, Pinterest. These are placed at the bottom, top, left or right of the webpage content like blog, image, infographic or video.
Social Share Buttons
These buttons let the visitor stay on your website and share the content on their profiles with a simple click. They even show the frequency of the shares and give quick review on the popularity of the content to the new visitors.
This helps to increase user engagement, encourages WOM (word of mouth) marketing and gets social signals to your website for better search rankings.