SEO Case Study - IT Landmark

Client : Confidential*

Challenge : No proper SEO elements on the site. In fact, there were many no-nos.

Strategy : We have categorized the issues / phases into basic, mid and advanced level. We have also planned an all-round improvement of traffic (like organic, referral, etc).

Approach : As part of first phase updates, we have fixed all basic mistakes and add the essential SEO elements.

Result : The first cut updates resulted in more than 300% growth in traffic.

The Process**

Auditing Digital Presence

The client, wanted to increase the traffic and stagnant sales. We did website audit to identify the underlying issues that held their online business back. A technical SEO audit was done to fix issues while also developing a keyword strategy for quick wins & to meet long term goals.

Fixing Onsite Issues

We shortlisted the website issues and how they are harming the SEO. We then started fixing each of the following issues we found – broken links, duplicate titles & meta descriptions, pages with no title/meta descriptions, url strucutre, internal linking, duplicate content, heading tags etc.

Keyword Research

We performed the keyword research to understand the most possible keywords. We were able to create a rich set of long-tail and location-based keywords to be added in meta descriptions, titles, and header tags.

On-Page Optimization

The end result was to grow business visibility online. With target keywords selected, we implemented the on-page optimization strategy across target pages of the website. This included page titles, headers, meta descriptions, headings etc.

* We maintain the confidentialy of our clients and restrain from disclosing the names without prior permission from them.

** Only top items from the list are mentioned here. The actual process will cover lot more areas.

Results

Total Traffic : Increased by 71.2% in 6 months

Organic Traffic: Increased by 91.4% in 6 months

Referral Traffic: Increased by 49.5% in 6 months

Testimonials

Contact Us

Get in touch with us to know how we can help with your business/marketing results. We would arrange a consultation for you with one of our experienced Account managers. IT Landmark is always open to questions and inquiries. Reach out to us today.