Challenge : No proper SEO elements on the site. In fact, there were many no-nos.
Strategy : We have categorized the issues / phases into basic, mid and advanced level. We have also planned an all-round improvement of traffic (like organic, referral, etc).
Approach : As part of first phase updates, we have fixed all basic mistakes and add the essential SEO elements.
Result : The first cut updates resulted in more than 300% growth in traffic.