WEB SITE PROMOTION

Like any digital medium, the Web really consists of billions of strings of 1's and 0's. Untangling those strings, and making sense of the millions of web sites they comprise, is a job performed by the search engines. The search engines use advanced algorithms to determine how and in what order to display all this deciphered information, and how to store it in their databases. They then pass all that information on to the hundreds of millions of people searching the web each day for information, goods and services.

ITLandmark has made exhaustive studies into the untangling of the algorithms search engines use to structure their databases. Why? So our clients can be sure that when someone searches for a product or service they produce, that the search will bring them to our client's door.

In a nutshell, that's what search engine optimisation is all about - making sure people can find your goods and services readily amongst the 30,000,000 registered domains on the internet.

Search engine optimisation is a critical component of your site's success...

A company will spend long hours and valuable resources developing a website to bring in vast amounts of new business from all over the world. Once the design is done and the new website published, the expectation is that new business will come from those millions of people browsing and searching the Internet each day. However, there are at least 20,000,000 individual websites trading on the Internet, with 20,000 new domain names registered every day. Unless your site is optimised, promoted, and has a credible reciprocal linking program in place, the chances of your business being found by people or organisations who may want what you have to offer is negligible.

Often the company themselves can't find their site through the major search engines, and the resulting trickle of traffic that does come in doesn't result in the level of sales expected.

Our focus is to optimise web sites around the products or services your company is offering, identifying the key phrases people will use to find out about the products or services you have to offer. We then use our understanding of search engine algorithms to produce the results you need for your online business to flourish.

We've been developing and implementing Web Promotion campaigns, with a balanced emphasis on search engine optimisation and reciprocal linking over a period.

We focus very closely on careful analysis of our clients' needs. As a result of our successes in this area, we've developed a 5 Stage Search Engine Optimisation Plan which encompasses all the major issues in promoting a site on the Web.

We've divided it into the following stages -
• Web Site Analysis
• Web Site Optimisation
• Search Engine Submission
• Reciprocal Linking
• Optimisation and Linking Maintenance

Implemented over an initial three-month period, our web promotion campaigns produce remarkable results -

• Higher search engine rankings
• Increased, specifically targeted web traffic
• Increased returns for your business
As a result of our campaign, your organisation will dramatically raise its profile on the World Wide Web.